Quite simply it is Search Engine Optimisation: in other words, how to get highly ranked on the major search engines. It is all about the strategies and techniques you need to employ to get on Page One of Google and the other search engines, for the terms you want people to find you for.
Simply because it is the most popular search engine in the Western world.
There are two sorts of SEO – on page and off page. Both are relatively easy.
On page means the things you do on the website and includes things like getting your page titles, internal links, picture alt tags, menu structure etc. right. You don’t need an SEO expert for this; it should be part of your normal processes as you add new pages.
Off page includes things like incoming links and factors such as th eage of your domain (there is no way to change this but moving to a new url can lose you the benefits an existing site has accrued.
Over the next few months I’ll be adding a lot more SEO Secrets including Google Analytics advice.