The Role of Social Media in Driving Online Purchases

Social Media is Widely Promoted: But Does It Work For Online Sales and Related Website Actions Such As Prospectus Downloads, Open Day Registrations, Etc? 

Google has analysed millions of transactions via Google Analytics and is able to provide an insight into what does and doesn’t work.

Whilst there is a role for social media, especially where video promos are used, in many cases it is limited to the early parts of the customer journey.

Watch the video for more information.

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