The Digital Prospectus: What is it?

The term Digital Prospectus is frequently used but it seems to mean difference things to different people.

To some it means a prospectus pdf or page turner on a website; whilst to others it is something much more dramatic.  At this years AOC Digital Conference I  explained the concept as I understand it.

This short video encapsulates my thoughts into less than 5 minutes .. some feat when I’ve taken years to develop a concept that works extremely well.