Tag Archives: youtube

Learning New Marketing Tricks

They Say You Can’t Teach An Old Dog New Tricks

I disagree.

I could probably be described as an old dog but I love learning new tricks.  I love to learn how to market more effectively and with the rate that marketing technology is changing that means learning lots of new tricks.

But it needn’t be as time consuming or expensive to learn as many people think. In this video I show how I’ve taken one simple marketing channel and learnt more at no cost.  In this case it is how to use VFX .. Video Special Effects .  In this case I wanted to learn how to track moving images and add a special effect to them.  A few years ago this would have been difficult to do as each frame would have been dealt with separately. Now it is possible to automate the process and track a moving object for the whole clip length … and do it in minutes.

Learn more in the video below. View time .. less than 5 minutes 30 seconds

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How to Create a Video Ad on Facebook

Facebook Video ads are a great low cost way to engage with a your prospects or current students.  Click on the images to see the detail.

FB video ads: starting the processI’ve already added my “Tiger” video and have let that run without any advertising or promotion.  Now I want to create a video ad. So from my FaceBook photos tab I  click on the “create advert” button.

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Simple Low Cost Animated Videos Really Engage Students

video is no longer expensiveWe used to be told that video was expensive.  We needed expensive cameras, a film crew,  and hi-tech editing suite.

Not now.

Below is an example of a video I made for a  provider on my iPad. (I’ve masked the sixth form college name as they’d probably prefer that you didn’t know how they are increasing their marketing ROI).

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