Audio Transcriptions: Being able to post a transcription of a video, keynote speech or lecture has many benefits.
Cost has always been a factor in obtaining audio transcriptions as has making recordings. But the costs have now virtually disappeared and recording the words has never been easier.
Let’s take the words first. The simple way to do this .. if you don’t have access to a lot of expensive kit is to use a mobile phone and a low cost Lavaliere microphone. I personally use the PRO70 (£111.28 the day I wrote this post), but there are other options. Lavaliere mics plug into your Android or iPhone and will record either sound only, or sound and video.
I could probably be described as an old dog but I love learning new tricks. I love to learn how to market more effectively and with the rate that marketing technology is changing that means learning lots of new tricks.
But it needn’t be as time consuming or expensive to learn as many people think. In this video I show how I’ve taken one simple marketing channel and learnt more at no cost. In this case it is how to use VFX .. Video Special Effects . In this case I wanted to learn how to track moving images and add a special effect to them. A few years ago this would have been difficult to do as each frame would have been dealt with separately. Now it is possible to automate the process and track a moving object for the whole clip length … and do it in minutes.
Learn more in the video below. View time .. less than 5 minutes 30 seconds
When customers, prospective students or employers look for answers to their problems, want to discover new things, or have to make decisions, they often go online for help. Google calls these times micro-moments.
We need to recognise that our customers are doing this on a wide range of devices when they go to your website or app, and ….. increasingly ….. they’re happening on YouTube.
So providers need a strategy to engage with searchers at this time; the time when they want help and advice.
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
Stefan isn't called the 'Marketing Magician' for nothing you know !
His ability to see marketing solutions that really work is second to none, without spending a fortune.
I think Stefan's great strength is taking problems and solving them, in a clear and positive way, without a whole lot of jargon.
I recently had the pleasure on working with Stefan on publishing a new marketing book. "Creating Business Growth" quickly became a Bestseller in several countries around the world. This project came together and was guided from concept to successful completion by a true leader. That leader is Stefan Drew. Stefan is an experienced marketer and I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
His enthusiasm for marketing is infectious and he is a joy to work with.
Stefan is a valuable and regular source of sage advice and counterintuitive thinking. His tips on media and visibility have benefited my both clients and me and he always has an insightful perspective to share. If you get the chance to work with him, take it!
Stefan drew from a wealth of marketing and educational sector knowledge to provide suggestions, solutions and ideas which proved to be effective and beneficial to the organisation. I would have no hesitation in seeking his expertise in the future.
Stefan has a wealth of practical ideas to solve your ,marketing problems, based on a lifetime of experience in the real world. His down to earth approach is easy to implement and he's very adept at saving money, helping you focus on marketing that will get you new clients or more business
Having experienced a wide range of corporate marketing "experts" over the years, Stefan offers a very different cool and pragmatic approach. Without looking to simply throw money at the problem, he finds different ways and I've seen some great results.....