Tag Archives: video

Website Video Banners Are Key to Traffic and Dwell Time

Website Video Banners are easy with CoverrGrabbing Attention is Key to Video Traffic and Dwell Time. Website Video Banners Achieve This

The problem is you have to make a video, edit it, embed it on your website .. it all takes time.

But what if you could just download a video and drop it onto your website very quickly and easily?

That’s where Coverr comes in (have you noticed how so many of these sites end in a double R?)

Coverr provides both the video and the embed code .. so its much quicker and easier to embed and simple video and grab more eyeballs.

http://www.coverr.co/

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Almost Instant Video & Audio Transcriptions for FE

Audio Transcriptions: Rapid audio and video transcriptions Audio Transcriptions: Being able to post a transcription of a video, keynote speech or lecture has many benefits.

Cost has always been a factor in obtaining audio transcriptions as has making recordings. But the costs have now virtually disappeared and recording the words has never been easier.

Let’s take the words first.  The simple way to do this .. if you don’t have access to a lot of expensive kit is to use a mobile phone and a low cost Lavaliere microphone. I personally use the PRO70 (£111.28 the day I wrote this post), but there are other options.  Lavaliere mics plug into your Android or iPhone and will record either sound only, or sound and video.

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Learning New Marketing Tricks

They Say You Can’t Teach An Old Dog New Tricks

I disagree.

I could probably be described as an old dog but I love learning new tricks.  I love to learn how to market more effectively and with the rate that marketing technology is changing that means learning lots of new tricks.

But it needn’t be as time consuming or expensive to learn as many people think. In this video I show how I’ve taken one simple marketing channel and learnt more at no cost.  In this case it is how to use VFX .. Video Special Effects .  In this case I wanted to learn how to track moving images and add a special effect to them.  A few years ago this would have been difficult to do as each frame would have been dealt with separately. Now it is possible to automate the process and track a moving object for the whole clip length … and do it in minutes.

Learn more in the video below. View time .. less than 5 minutes 30 seconds

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Video Micro-Moments Drive Engagement and Sales

Google video micro moments

Graphic courtesy of Google

When customers, prospective students or employers look for answers to their problems, want to discover new things, or have to make decisions, they often go online for help. Google calls these times micro-moments.

We need to recognise that our customers are doing this on a wide range of devices when they go to  your website or app, and ….. increasingly ….. they’re happening on YouTube.

So providers need a strategy to engage with searchers at this time; the time when they want help and advice.

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Simple Low Cost Animated Videos Really Engage Students

video is no longer expensiveWe used to be told that video was expensive.  We needed expensive cameras, a film crew,  and hi-tech editing suite.

Not now.

Below is an example of a video I made for a  provider on my iPad. (I’ve masked the sixth form college name as they’d probably prefer that you didn’t know how they are increasing their marketing ROI).

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