Knowing Our Customers Social Media Profile is Essential for Cost-Effective Marketing
I’ve talked about profiling our customers social media responses before, And you probably realise I have concerns about the volume of poorly used social media being used by providers. Customer profiles are a vital marketing tool.
It isn’t that I’m totally against social media. It is that far too often the wrong platforms are often used, messages sent tend to be a bit vanilla and there are far too few calls to action for my liking. Certainly social media is meant to engage. But it should never bore. And every marketing campaign should have some measurable outcome; preferably a sale of some sort.