Marketing needs to be run like a military campaigns. You need plans that everyone understands
Don’t let your sales fail for want of adequate planning.
OK so I know you are part of a professional marketing team and YOU know what you are doing. But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading
You wouldn’t buy a car without a test drive .. so why expect students to sign away years of their life without test driving your college?
Of course there are several ways to “test drive” a college. Open Days and Taster courses are well tested and, when run well, really do convince students of the worth of a course.
But what if the prospective student can’t attend? Or maybe they are not that far down the buying pathway yet. Maybe they need a bit more information before they will visit you.
Well one way is to personally answer their questions without either of you leaving your desk.