Tag Archives: student marketing

Why so Many Marketing Campaigns Fail

How to plan sales and marketing

Marketing needs to be run like a military campaigns. You need plans that everyone understands

Don’t let your sales fail for want of adequate planning.

 

OK so I know you are part of a professional marketing team and YOU know what you are doing.  But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading

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How to Let Prospective Students Test Drive Your College

You wouldn’t buy a car without a test drive .. so why expect students to sign away years of their life without test driving your college?

Of course there are several ways to “test drive” a college.  Open Days and Taster courses are well tested and, when run well, really do convince students of the worth of a course.

But what if the prospective student can’t attend? Or maybe they are not that far down the buying pathway yet.  Maybe they need a bit more information before they will visit you.

Well one way is to personally answer their questions  without either of you leaving your desk.

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