Tag Archives: strategy

The Two Types of Purchase in the Education Sector

How Can Your Prospects Measure Risk Marketing and Selling to Explorers and Experienced Buyers

When you think about it there are only two types of people that might want to do business with providers.

There are those that aren’t sure what we have to offer, but happen upon us or are exploring options and there are those that know exactly what we offer and want more of the same.

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Direct From London 2014: Defining Your FHE Strategy

How do you define strategy?London FHE Marketing & Business Development 2014 was a closed door event I recently held for invited guests only.

But there are some topics I wanted to share with you personally.


The first is about Strategy.  This is a word that is often bandied about but rarely understood.   People often show me their business or marketing strategies and they are often weighty tomes.

Often the strategies I’m shown are more like wish list and say things like “We want to be the provider of choice for local SMEs by September 2015”. Continue reading