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Don’t be Ashamed of Selling to Employers

Make sales, don't push impossible ideas up hill On July 1st I chaired the Apprenticeships for England Employer Engagement Event in Peterborough. It was a day of 10 minute presentations followed by debate, comment and discussion from the audience.

 

One idea put forward is that employers live in a world where sales is not a dirty word. It is what many of them do for a living. So we shouldn’t be ashamed of “selling” apprenticeships and we should stop trying to dress it up as something else.

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