From our research, at ProviderMasterMind, we find that most FE providers get 70% or more of their web traffic Google.
Put these two findings together and it is clear that Location based searches are important and you need to consider this when producing web pages.
But it isn’t just on the web that this type of behaviour occurs.
For years we’ve advertised local courses, for individuals and businesses, in local printed media. A lot of advertisers didn’t realise it but the ads that worked best carried the location in their headlines. And if your name contained a location that was even better e.g. Mytown College or MyTownTraining.