Tag Archives: pricing strategy

Pricing Psychology: How to Use Number Facts to Increase Sales

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Pricing Psychology Can be Used to Increase Sales. The Technique Described in this Video Uses the Psychology Surrounding “Number Facts” to Maximise Sales

Research shows that our brains are hardwired with mathematical and arithmetical facts learnt in our first school years. This makes the processing of numbers much easier when we are presented with a limited number of related figures (operands).

The impact of sales, both on and off line can be significant if this strategy  is sensitively applied.

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Value Based Pricing Strategies for FE Business Development

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Value Based Pricing Strategies are an FHE business development strategy essential in FE Value Based Pricing is an Alternative Pricing Strategy Few FE Providers Use

Most FE Providers ignore Value Based Pricing Strategies and go for Flat Pricing with a single option. For example, a course is charged at £195 per person. There are no other options.

This is a quick and easy way to quote but it means you are going to be compared with your competitors on price. And that means someone will always try to do it cheaper and, even if you get the work, the margins are very slim.

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