Tag Archives: price psychology

How Offering Instalment Payments Increases Sales & Profits

If You Have to Choose Between Full Cost and Instalment Plans … the Latter Significantly Increases Sales & Profits

It’s another Price Anchoring Effect .. or at least a spin off.

See the video for more info.


Pricing Psychology: How to Use Number Facts to Increase Sales

Pricing Psychology Can be Used to Increase Sales. The Technique Described in this Video Uses the Psychology Surrounding “Number Facts” to Maximise Sales

Research shows that our brains are hardwired with mathematical and arithmetical facts learnt in our first school years. This makes the processing of numbers much easier when we are presented with a limited number of related figures (operands).

The impact of sales, both on and off line can be significant if this strategy  is sensitively applied.