Tag Archives: PPC

Facebook Have Improved Their Advertising Options

Improved Facebook Advertising with Image SlidersFacebook recently changed their advertising to allow you to promote more than one product (course) or key message in one advert.

For example the adverts opposite use different images to promote a series of equine interests and hence key messages.

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How to turn off the Mobile ads function on Google Ads

custom_smart_phone_categories_12848(1)A few months ago Google made a few changes and put the Google Ads focus on mobile.

The problem is not everyone wants to promote to mobile users all the time.  In fact it makes great sense to split test between desktop and mobile users in many cases.

So how do you turn off mobile ads (Google don’t make this very easy)?

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Why so Many Marketing Campaigns Fail

How to plan sales and marketing

Marketing needs to be run like a military campaigns. You need plans that everyone understands

Don’t let your sales fail for want of adequate planning.

 

OK so I know you are part of a professional marketing team and YOU know what you are doing.  But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading

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Advertising Cost Gender Bias

Advertising costs vary by gender targetHave you noticed that the cost of advertising to women and men is different.

I don’t mean traditional advertising in the printed media or on outdoor sites.  I mean PPC; where you precisely target ads by age, interest, location, gender etc.

 

Gender Based Case Study from Facebook

Consider the Facebook Newsfeed campaign I’m presently running.

My objective is to get people to click through to a landing page on my website.  But I’m split testing,  i.e. I use the same image and copy and and the same target criteria but run two versions of the advert.  The difference between the versions is gender based.

The results are interesting.  The ad where I target females gets more than double the number of clicks than the same advert targeted at males.  The other difference is cost.  I’m charged approx 50% less for clicks where the ads target females.

But it isn’t that simple …

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