Posters are a popular way to disseminate information. But they often miss the point
Whenever we produce a poster it is easy to say they are for information. But is that all they are being produced to do?
Let’s take a very simple poster .. or sign. If it says To the Beach it is providing information. But the information is useless unless we add an arrow. Even then the sign has failed if it does not get people to act upon the Call to Action we have provided. Continue reading