Tag Archives: outsourcing

Outsourcing Marketing: Should Marketing Be Outsourced?

Is outsourcing marketing a good idea?Should FE Providers Outsource Their Marketing?

Several CEOs have recently asked me this.

They’ve been told it will save money and give them access to a wider marketing skill base.

I think both of these reasons are flawed. But the truth is worse than that. In this video I go into the pros and cons of outsourcing. You can read more of my thoughts on outsourcing marketing in my recent article on FE News.

But why not watch the video first?


Saving Money by Outsourcing

How To Get Maximum Impact From Your Marketing Budget?

Budgets are tight and we are all expected to do more with less.   But how do you maintain quality and pay significantly less?

Let me give you an example of a situation where I reduced the cost of a design job by MORE THAN 90% and the quality was excellent.

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