Tag Archives: micro-moments

Understanding Searcher Intent is Vital

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Searcher Intent, What is It, How Do You Define Searcher Intent?Searcher Intent? What Do Online Searchers Intend

We read a lot about SEO and ensuring that we use the right keywords in our content to ensure we come high up on the Search Engine Results Pages.  But to do this, and get highly ranked, we need to know what the online searcher intent is.

Are they just merely curious, doing actual research, want to buy, want to recommend to a friend or something altogether different?  People’s intentions are not always obvious, so, when writing content, we need to make some assumptions if our webpage is to match their actual needs. Continue reading

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Video Micro-Moments Drive Engagement and Sales

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Google video micro moments

Graphic courtesy of Google

When customers, prospective students or employers look for answers to their problems, want to discover new things, or have to make decisions, they often go online for help. Google calls these times micro-moments.

We need to recognise that our customers are doing this on a wide range of devices when they go to  your website or app, and ….. increasingly ….. they’re happening on YouTube.

So providers need a strategy to engage with searchers at this time; the time when they want help and advice.

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