Many Education Providers Think They Have a Brand. But Do They Understand It?
How branding has been successfully implemented (and failed) in the FE sector is Stefan Drew’s topic at the Discovering Futures in June. Drawing on his experience of implementing brand strategies, across the UK FHE and training sectors, he explains how he utilised oak trees, people, geography, royalty, pigs and plenty of new tarmac to build one brand.
There will be a conference website soon. but if you want me to let you know when it is launched drop me an email.
When bidding through a formal procurement process procurement managers can be the bane of your life.
Unless you understand what really turns them on.
Two things turn procurement managers on. Continue reading
Sometimes it’s worth looking outside our own sector to see what others are doing.
Here’s a short video demonstrating an innovative idea an Australian charity used to grab the attention of potential corporate donors. I’m not sure you could exactly copy this in FE but it does made me think about other ways to attract attention.
How will you use this idea to make contact with potential clients?
I’ve added a new menu item this month. You can now get my free advice and recommendations on a your marketing and business development work.
I’m planning on this becoming a permanent feature on the site.
Here’s the deal.
As a special bonus for visiting this site you can ask for my thoughts and/or recommendations on a piece of marketing collateral or a business development tactic each month. This is totally free with no strings.
It could be a Facebook ad, sales letter, web page, email, business proposal, or anything else that you need to get an objective view on.
Sales Letters Aren’t Dead .. Even in the Digital Age
In fact in many ways sales letters are more important than ever for one simple reason. They work.
And actually today you have two options to choose from. You can send them by snail mail or by email. Both work.
Sometimes it is hard to get our target audience to listen to us …. but they will often listen to a celebrity.
Of course celebrities come in all shapes and sizes and getting them to promote your courses could be problematic.
But it isn’t impossible. Learn how below.
Getting prospects on your website from interested to enrolled is sometimes difficult.
Posted in Communication, Digital marketing, Employer Engagement, How to market, Websites
Tagged advertising, business development, communications skills, employer engagement, images, intelligible communication, marketing, photographs
Why, How? What?
Three questions that are often posed. But your customers only buy in to one of these questions. Continue reading
Marketing needs to be run like a military campaigns. You need plans that everyone understands
Don’t let your sales fail for want of adequate planning.
OK so I know you are part of a professional marketing team and YOU know what you are doing. But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading
Have you noticed that the cost of advertising to women and men is different.
I don’t mean traditional advertising in the printed media or on outdoor sites. I mean PPC; where you precisely target ads by age, interest, location, gender etc.
Gender Based Case Study from Facebook
Consider the Facebook Newsfeed campaign I’m presently running.
My objective is to get people to click through to a landing page on my website. But I’m split testing, i.e. I use the same image and copy and and the same target criteria but run two versions of the advert. The difference between the versions is gender based.
The results are interesting. The ad where I target females gets more than double the number of clicks than the same advert targeted at males. The other difference is cost. I’m charged approx 50% less for clicks where the ads target females.
But it isn’t that simple …
For 2000 years the San people of Namibia have depended on accurately recording data. Their methods are quite sophisticated.
Watch this short video and learn how they record data, use it to train young people and use it to plan their nomadic existence.
It will remind you of a few good lessons we can all learn from “primitive” cultures.