Tag Archives: LinkedIn

Coffee Gets Additional Business

Hfree coffee is a way to build relationships ow Often Do Your Clients Become Past Memories? 

For example you might have had students from a particular business for years and then they suddenly stop enrolling one year. Or maybe a school was an excellent feeder for years and then started to tail off. The answer could be coffee!

The schools issue is not so common with most providers as they often have a dedicated schools liaison person.  And that fact indicates the problem with the former. You see if no one is tasked with keeping in touch with current customers they soon get forgotten.  It isn’t enough to think that your courses are great and they will keep on coming.  All it takes is for a competitor to appear and woo them away from you.

But if you keep in touch with them on  a regular basis then they are far less likely to disappear. Ideally you should be sending them some useful snippets of info, or some top tips relevant to them, on  a regular basis.

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Changes to LinkedIn

LinkedIn is constantly evolving.

 

It is still a great marketing and business development tool but recently some features have disappeared and new ones have appeared.

 

Group Top Contributor

I’m not sure if this is good or bad but the top contributor status has now gone.  In the past it was easy to see who contributed most to a group by checking out the top contributor status.

Maybe this will encourage more participation from all group members but maybe it will discourage those that have said a lot in the past (and that could be good or bad!). . .

The downside is that in the past your profile picture, and headline, was featured prominently on the group home page.  This gave some credence to you being a  thought leader in the group.  But no longer.

Online participants like to be rewarded for their efforts and the removal of this feature could well damage the number of comments over time.

 

Group statistics have been removed.

People tend to join active groups and it was easy to see which groups were active by clicking the activity tab.

In the past the stats showed demographics, growth and activity.  With over 2 million groups on LI finding relevant groups has always been hard.  the problem being many groups are inactive or full of spam.

The first step in deciding if a group was for me was to examine the group stats.  Judging activity is now going to be slower as you’ll need to go into the group and check the number and date of posts.  If this takes too much time I can see people joining fewer groups.

Recent activity has also gone. To discover what is happening in a group you now need to click the recent activity button .. which means an extra step in the process which seems to defeat the KIS Keep it Simple ethos we should al use online.

 

Group Managers

Lots of changes here.

Inappropriate posts – this used to be configurable.  But no longer. So when members now report a post as spam, LinkedIn will remove the post if there are repeated complaints.

This sounds good but I can see it leading to problems if someone takes offence over another’s viewpoint.  This could lead to people as well as posts being removed and could be exploited by unscrupulous competitors.

Managers can now promote a discussion to be displayed at the top of the main discussion feed and it will stay at the top of the feed until it’s replaced by another discussion.

In poorly managed groups (and there are lots of them) this could make a group quite boring.

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How LinkedIn “CRM” Keeps Track of Email Exchanges

LinkedIn CRM Functions include email tracking

Click to enlarge

LinkedIn has several functions beyond the ability to make notes on contacts.

It also keeps track of any emails you send via LinkedIn.  Coupled with the Reminder function this makes it a quite a powerful CRM type tool.

And when you add the LinkedIn Connect app it is even more powerful as it sends you relationship reminders without the distraction of other information, posts etc.  Perfect for working hours; leaving non working hours for enjoying posts and much more.

 

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How To Use LinkedIn as a “CRM” System

LinkedIn has many CRM FunctionsMost people miss most of the functions that LinkedIn offers and whilst it will never fully substitute as a CRM system, it has some functions that will replicate a few of them.  This makes it a great Employer Engagement tool.

Bearing in mind that so few FE organisations have little in the way of CRM systems these are worth considering.

On the image above I’ve marked 6 functions that can be found on LinkedIn profiles.  Go to anyone you have linked with and you’ll find it at the top of their profile (just under their photo).

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What is the Purpose of Social Media?

There's more to social media than likes, fans and followersLikes, Fans and Followers are just the tip of the iceberg when it comes to social media.  

We are constantly encouraged to use social media because we are told that this is where young people are ….. but will thousands of “likes” really drive your recruitment campaign? Continue reading

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How To Use LinkedIn to Find Prospects

LinkedIn is about relationships with customers and contacts You can be a passive user of LinkedIn and lose lots of opportunities or you can use LinkedIn for a few minutes, twice a week, and see results in hours.

Most people like you and I are on LinkedIn but they don’t really understand the power of LinkedIn.  They don’t realise that in just a few minutes each week it is quite easy to stimulate interest from a contact .. without writing a word.

It is also quite easy and quick to start up a conversation that has been initiated by the person you want to “buy” from you.

Here are a few simple ideas that really work and have personally brought me a lot of business in the last year or two. Continue reading

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LinkedIn: How Colleges & Trainers Can Use LinkedIn to Build Relationships

In a previous post entitled How Providers can Use LinkedIn, I mentioned LinkedIn Groups.

I said that groups are a really powerful way to link with people of similar mindset, interest or whatever ….. and a place to ask or answer questions on just about any business related topic.

With LinkedIn it is important to understand that LinkedIn is a NOT a sales platform.   But used wisely it will present you with sales leads.   

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Sherlocking for Sales and Sponsorship

Binoculars are used to searchSherlocking, or Researching, your Prospects is a Powerful Technique

If you want good results when meeting someone for the first time, you need to “Sherlock”.

Maybe you are meeting a new contact, prospect, potential sponsor, stakeholder or interviewing a potential employee (or applying for a job!).  Whatever it is you need carry out some basic research on them.  In the same way that Sherlock Holmes determined a lot about people by looking for subtle clues you need to seek clues of your own.  If you do you’ll be better prepared and the meeting is likely to be far more successful .. and the good news is most of the clues aren’t subtle, they are obvious.

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