How Often Do Your Clients Become Past Memories?
For example you might have had students from a particular business for years and then they suddenly stop enrolling one year. Or maybe a school was an excellent feeder for years and then started to tail off. The answer could be coffee!
The schools issue is not so common with most providers as they often have a dedicated schools liaison person. And that fact indicates the problem with the former. You see if no one is tasked with keeping in touch with current customers they soon get forgotten. It isn’t enough to think that your courses are great and they will keep on coming. All it takes is for a competitor to appear and woo them away from you.
But if you keep in touch with them on a regular basis then they are far less likely to disappear. Ideally you should be sending them some useful snippets of info, or some top tips relevant to them, on a regular basis.
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LinkedIn has several functions beyond the ability to make notes on contacts.
It also keeps track of any emails you send via LinkedIn. Coupled with the Reminder function this makes it a quite a powerful CRM type tool.
And when you add the LinkedIn Connect app it is even more powerful as it sends you relationship reminders without the distraction of other information, posts etc. Perfect for working hours; leaving non working hours for enjoying posts and much more.
Posted in CRM, LinkedIn
Tagged CRM, LinkedIn
Most people miss most of the functions that LinkedIn offers and whilst it will never fully substitute as a CRM system, it has some functions that will replicate a few of them. This makes it a great Employer Engagement tool.
Bearing in mind that so few FE organisations have little in the way of CRM systems these are worth considering.
On the image above I’ve marked 6 functions that can be found on LinkedIn profiles. Go to anyone you have linked with and you’ll find it at the top of their profile (just under their photo).
You can be a passive user of LinkedIn and lose lots of opportunities or you can use LinkedIn for a few minutes, twice a week, and see results in hours.
Most people like you and I are on LinkedIn but they don’t really understand the power of LinkedIn. They don’t realise that in just a few minutes each week it is quite easy to stimulate interest from a contact .. without writing a word.
It is also quite easy and quick to start up a conversation that has been initiated by the person you want to “buy” from you.
Here are a few simple ideas that really work and have personally brought me a lot of business in the last year or two. Continue reading
I said that groups are a really powerful way to link with people of similar mindset, interest or whatever ….. and a place to ask or answer questions on just about any business related topic.
With LinkedIn it is important to understand that LinkedIn is a NOT a sales platform. But used wisely it will present you with sales leads.