Tag Archives: intelligible communication

How To Use Animated Calls to Actions

How to get people to subscribe or enrol Getting prospects on your website from interested to enrolled is sometimes difficult.

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PowerPoint Magic: Starting Embedded Videos with a Remote

Play videos in PowerPoint with a RemoteEver wanted to play a video in a PowerPoint presentation without the hassle of having to click onto the embedded video?

Moving to the next screen in PowerPoint is easy.  You just click the remote or mouse.

But somehow the default settings for playing a video don’t allow this. But what if you could just click your remote, without even pointing at the screen, and the video plays?

What if you could do this from anywhere in the room and the video plays?

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Communicating in plain English

Prospectus image: Are your communications intelligible Are your communications … and marketing collateral unintelligible?

I sometimes think some providers are actively trying to prevent people from making applications or enrolling on courses.  In many cases the communication between provider and prospect is shrouded in a fog of jargon and academic speak.

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