Graphic courtesy of Google
When customers, prospective students or employers look for answers to their problems, want to discover new things, or have to make decisions, they often go online for help. Google calls these times micro-moments.
We need to recognise that our customers are doing this on a wide range of devices when they go to your website or app, and ….. increasingly ….. they’re happening on YouTube.
So providers need a strategy to engage with searchers at this time; the time when they want help and advice.
None of us have time to waste so automating certain tasks is an obvious way forward.
One such area is research. Simple research tasks can be easily automated as the image on this page indicates.
I wanted to know if searches on Google for “Business Training” were static, on the up or nose diving. This is how I did it.
Adwords Myth: No one clicks on Google Adwords
Most people I meet claim never to click on an Adwords ad. If that is correct then why is Google making so much money from Adwords?
What does this mean to providers?