Facebook is more than a social media programme. It is also an advertising platform via which market research can be conducted.
In fact it is possible to use it as a market research tool without spending any money on advertising.
On March 12th 2015 I’ll be showing the attendees of the AoC Communications and Digital Marketing Conference how to do this.
Come along and get first hand knowledge of how providers are using Facebook for both advertising and market research. You can book here
There are several ways you can use videos to promote your organisation or its courses on Facebook.
Here are two methods I use most often.
The first is to just post a video on my account and let it take its chances. This sometimes works when people start sharing it and/or if you also promote it on social media. This is always worth a try before spending money on advertising.
Here’s how to add a video to your timeline
Assuming you are starting from your timeline you need to choose Photos .. its just below the elephants feet on my FB page.
Facebook Video ads are a great low cost way to engage with a your prospects or current students. Click on the images to see the detail.
I’ve already added my “Tiger” video and have let that run without any advertising or promotion. Now I want to create a video ad. So from my FaceBook photos tab I click on the “create advert” button.
If you’ve been using Facebook ads for more than 24 hours you have a wealth of prospect data
Most people either don’t know about this or don’t bother with it.
That is a mistake.