Tag Archives: engagement

How to Let Prospective Students Test Drive Your College

You wouldn’t buy a car without a test drive .. so why expect students to sign away years of their life without test driving your college?

Of course there are several ways to “test drive” a college.  Open Days and Taster courses are well tested and, when run well, really do convince students of the worth of a course.

But what if the prospective student can’t attend? Or maybe they are not that far down the buying pathway yet.  Maybe they need a bit more information before they will visit you.

Well one way is to personally answer their questions  without either of you leaving your desk.

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