You wouldn’t buy a car without a test drive .. so why expect students to sign away years of their life without test driving your college?
Of course there are several ways to “test drive” a college. Open Days and Taster courses are well tested and, when run well, really do convince students of the worth of a course.
But what if the prospective student can’t attend? Or maybe they are not that far down the buying pathway yet. Maybe they need a bit more information before they will visit you.
Well one way is to personally answer their questions without either of you leaving your desk.