Do you only offer the usual courses. You know, the usual list of manual handling, health and safety courses, food hygiene and all those other courses you can find on 90-95% of provider websites?
This employer market is limited and incomes restricted.
But there is another way where incomes and profit grow at an exponential rate.
You see while very few ever look beyond offering this shortlist and, if asked for something out of the ordinary, just say they there is no call for it. The really smart providers do something entirely different.
They make significant profit.
Often we take at face value what young people and employers tell us.
When someone says they want to be a plumber is it true? Or is it that they have perceptions about plumbers and plumbing that they want satisfied.
So why not ask them why they want to be a plumber. The last time I did this the young man I spoke to told me it was because plumbers get to move around from job to job, often worked alone, and were more independent than factory workers.
As we delved in to this we started to explore other careers where people worked alone and were more self reliant than a factory worker and suddenly this young man’s horizons opened up beyond plumbing, beyond construction and embraced hundreds of other potential careers.
Sometimes you have to listen to the words that are unsaid as much as the ones that are voiced. Continue reading
Sales Letters Aren’t Dead .. Even in the Digital Age
In fact in many ways sales letters are more important than ever for one simple reason. They work.
And actually today you have two options to choose from. You can send them by snail mail or by email. Both work.
In an age where MOOCs are popular and most training can be found as “modules” on YouTube it is easier than ever to “self-educate”. So why do we need to pay full cost for courses.
For example I recently had a choice about how to learn a new piece of software. It was a £900 course and a night way in a hotel .. OR .. a day looking at videos on YouTube, putting what I learned in to practice and then moving on to the next piece of learning.
I went for the YouTube approach.
Why? Continue reading