Tag Archives: email marketing

Three Email Marketing Mistakes to Avoid

I first started using email in 1996, the year Hotmail was started. It was useless in terms of FE marketing for one simple reason. There were very few people with Hotmail or any other sort of email accounts. None of my friends had one and none of my college’s target audience understood what email was.

It was several years before colleges started using email to communicate with prospects and even longer before we all had websites.

Fax still ruled and mobile phones were so big and heavy that “mobile” seemed to be a misleading description.

So I’ve been using email for FE marketing so long that I suppose that makes me a bit of an expert.

Expert or not, there are lots of words of wisdom written about email marketing, I have to think twice about.  So much accepted wisdom is just plain mad. Continue reading

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Marketing Without Email

Internet Marketers Claim Email Lists Are Where The Money Is To Be Found.Marketing Without Email

In fact many internet marketers spend huge amounts of time, money and effort building their “lists” .. of email addresses. They can’t contemplate marketing without email.

And while it is true that email is an important facet of marketing, I’m not convinced it is the “be all and end all” it is often claimed. In fact I’ve ditched my lists and CRM in my own busienss and have developed another strategy which, for me, works even better and is less effort.

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