Tag Archives: education

The Impact of Snow Days on Student Learning and Provider Financial Viability

We Don't get Snow Days Where I Live! Snow Days Can Cost College and Training Providers Dear

The following video details the impact closure on snow days has, how to overcome closure due to snow days and some of the research carried out in the US into closure due to bad weather.

The findings might surprise you .. they did me. And America’s solution to snow days, Make Up Days! Extra Days when colleges and schools open to make up for lost time.

If you want to read about the topic in more depth you’ll find an article in my regular column on FE News

https://www.fenews.co.uk/featured-article/16330-the-impact-of-snow-days-on-learning-and-financial-viability

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Three Email Marketing Mistakes to Avoid

I first started using email in 1996, the year Hotmail was started. It was useless in terms of FE marketing for one simple reason. There were very few people with Hotmail or any other sort of email accounts. None of my friends had one and none of my college’s target audience understood what email was.

It was several years before colleges started using email to communicate with prospects and even longer before we all had websites.

Fax still ruled and mobile phones were so big and heavy that “mobile” seemed to be a misleading description.

So I’ve been using email for FE marketing so long that I suppose that makes me a bit of an expert.

Expert or not, there are lots of words of wisdom written about email marketing, I have to think twice about.  So much accepted wisdom is just plain mad. Continue reading

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Ofsted To Inspect Marketing

How Would Your Marketing Stand Up to An Ofsted Inspection?

Read my latest article for FE News on Ofsted Inspections of Marketing

http://www.fenews.co.uk/fe-news/ofsted-to-inspect-marketing

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Don’t be Ashamed of Selling to Employers

Make sales, don't push impossible ideas up hill On July 1st I chaired the Apprenticeships for England Employer Engagement Event in Peterborough. It was a day of 10 minute presentations followed by debate, comment and discussion from the audience.

 

One idea put forward is that employers live in a world where sales is not a dirty word. It is what many of them do for a living. So we shouldn’t be ashamed of “selling” apprenticeships and we should stop trying to dress it up as something else.

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