Tag Archives: customer profile

Use Student Email to Produce a Detailed Customer Profile

Customer profile. Using a Phone Number or Email You Can Obtain Customer Profile Information Direct From the Facebook DatabaseUsing a Phone Number or Email You Can Obtain Customer Profile Information Direct From the Facebook Database

OK, thinking about your customer profile; you probably know how you can target audiences and  create lookalike audiences using an existing email list.

But did you know you can take an audience segment and get audience insights for that list? This is powerful customer profile data that really helps you boost sales and marketing.

You might decide you want to know more about 16-18 year olds that are on engineering or beauty courses.

Or perhaps you want to target employers that attended a particular event or college webinar (you are doing college webinars aren’t you?).

Once you do this you open the door to seeing where they live, their gender, age, interests etc. Continue reading

Share

Customer Profiles: Social Media Profile Scores

Customer Profiles: social media responses from surveymonkey survey of UK students

Click to Enlarge

Knowing Our Customers Social Media Profile is Essential for Cost-Effective Marketing

I’ve talked about profiling our customers social media responses before,  And you probably realise I have concerns about the volume of poorly used social media being used by providers. Customer profiles are a vital marketing tool.

It isn’t that I’m totally  against social media.  It is that far too often the wrong platforms are often used, messages sent tend to be a bit vanilla and there are far too few calls to action for my liking.  Certainly social media is meant to engage. But it should never bore. And every marketing campaign should have some measurable outcome; preferably a sale of some sort.

Customer Profiles: How to Profile Your Customers

Continue reading

Share