Tag Archives: curiosity gap

How to Use Employers’ Curiosity Gap To Win Contracts

Lowenstein and the curiosity gap What is the Curiosity Gap and how does it apply to Employer Engagement & Business Development ?

George Lowenstein coined a theory he called the Curiosity Gap. In it he suggests that as soon as we realise there is a gap in our knowledge, we strive to fill it.

In Employer Engagement and Business Development we can take advantage of the Curiosity Gap by using a very simple formula. Continue reading

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