Tag Archives: conversion

Understanding Searcher Intent is Vital

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Searcher Intent, What is It, How Do You Define Searcher Intent?Searcher Intent? What Do Online Searchers Intend

We read a lot about SEO and ensuring that we use the right keywords in our content to ensure we come high up on the Search Engine Results Pages.  But to do this, and get highly ranked, we need to know what the online searcher intent is.

Are they just merely curious, doing actual research, want to buy, want to recommend to a friend or something altogether different?  People’s intentions are not always obvious, so, when writing content, we need to make some assumptions if our webpage is to match their actual needs. Continue reading

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How to Turn Website Visitors into Students

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website conversionTurn Website Visitors into Students

So many people write or blog about the black art of getting more website visitors; but far fewer focus on getting those visitors to become students (customers).

Converting visitors isn’t a black art. It’s not magic. It’s the application of a very simple marketing process.

There are three parts to it.

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