We read a lot about SEO and ensuring that we use the right keywords in our content to ensure we come high up on the Search Engine Results Pages. But to do this, and get highly ranked, we need to know what the online searcher intent is.
Are they just merely curious, doing actual research, want to buy, want to recommend to a friend or something altogether different? People’s intentions are not always obvious, so, when writing content, we need to make some assumptions if our webpage is to match their actual needs. Continue reading