Tag Archives: competitive marketing

Competitive Marketing in the FE Sector

Should Providers Compete For Students?

The FE Commissioner thinks the sector spends too much on this and I agree. It is a wasteful practice. It also misses of the point of the message we should be giving prospective students.

I believe we should be promoting careers to young people. I believe that could be done regionally or nationally and at much lower cost.

This is a topic I wrote about for my recent FE News exclusive .. and I explain more in glorious technicolor in a related video at

https://www.fenews.co.uk/fe-news/competitive-marketing-in-fe

Share