Tag Archives: communications

The Magic World of Bots

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The Magic World of Bots

Meet Magician Bot, He’s Wearing His Ceremonial Robes To Greet You

Our Customers Wanted a Magician to Wave a Wand & Produce Qualified Leads and Decrease the Admin Overload and Cost

So We Harnessed The Magic World of Bots. And The Power of Artificial Intelligence & Natural Language Sequencing to Qualify More Leads in Less Time and at Lower Cost on Websites, Social Media …. Even on Facebook. Continue reading

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Simple Low Cost Animated Videos Really Engage Students

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video is no longer expensiveWe used to be told that video was expensive.  We needed expensive cameras, a film crew,  and hi-tech editing suite.

Not now.

Below is an example of a video I made for a  provider on my iPad. (I’ve masked the sixth form college name as they’d probably prefer that you didn’t know how they are increasing their marketing ROI).

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What is the Purpose of Social Media?

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There's more to social media than likes, fans and followersLikes, Fans and Followers are just the tip of the iceberg when it comes to social media.  

We are constantly encouraged to use social media because we are told that this is where young people are ….. but will thousands of “likes” really drive your recruitment campaign? Continue reading

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How to Let Prospective Students Test Drive Your College

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You wouldn’t buy a car without a test drive .. so why expect students to sign away years of their life without test driving your college?

Of course there are several ways to “test drive” a college.  Open Days and Taster courses are well tested and, when run well, really do convince students of the worth of a course.

But what if the prospective student can’t attend? Or maybe they are not that far down the buying pathway yet.  Maybe they need a bit more information before they will visit you.

Well one way is to personally answer their questions  without either of you leaving your desk.

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