A client has decided they want a new marketing manager.
So I asked if they wanted a process of project manager and they looked confused.
Project managers being people who take your objectives and ideas and make them work. They can be full time employees, consultants or interims called in to sort out a problem.
Once they have a workable solution they then hand it to others to make it recur consistently. Most often they will hand over the exact process to be used to obtain the same great result time after time.