Tag Archives: Business Strategy

Offering Instalment Payments Increases Sales & Profits

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Offering Instalment Payments Increases Sales & Profits

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Offering Instalment Payments Increases Sales & Profits

One Way To Make More Business Profits is to Consider How Offering Instalment Payments Increases Sales & Profits

The video below explains this in more detail but essentially if you let people pay by installments they find the cost more affordable .. even if you charge more for this facility.

The thing is they anchor the cost on the installments cost and not on the total cost. I know it sounds weird but its a fact.

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How to Get Star Ratings in Google Search Results

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Get Star Ratings in Google Search Results ...Five Stars Results on Google Search Helps Gain SERPS Points

Five Star Results .. Click to Enlarge

Ever Wondered How to Get Star Ratings in Google Search Results?

 

Well it  is Easier Than You Might Think. You Can Get Star Ratings in Google Search Results for Your Products, Services or You Personally if You Follow The Instructions Below.

Let me show you the simple steps I went through to get my star ratings at the top of the Google search results. But first …. Continue reading

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How To Promote Courses to Employers

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Promote Courses: Employers will pay for unusual coursesDo you only offer the usual courses.  You know, the usual list of manual handling, health and safety courses, food hygiene and all those other courses you can find on 90-95% of provider websites?

This employer market is limited and incomes restricted.  

But there is another way where incomes and profit grow at an exponential rate.

You see while very few ever look beyond offering this shortlist and, if asked for something out of the ordinary,  just say they there is no call for it. The really smart providers do something entirely different.

They make significant profit.

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Follow Up Is a Very Effective Marketing & Sales Technique

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follow up is a vital profit making skillFollow-up is a superb way to increase your sales and profits and is very easy to understand and undertake.

So lets start with the Follow Up basics.

You’ve met someone and they have shown genuine interest in what you have to offer.  You exchange cards and part company with promises to get back in touch. But clearly you will not be doing any business if you don’t get back in contact.

Sadly that is where many potential business opportunities fail.   No further contact is made.

Now it might be that you feel getting back in touch feels a bit pushy.  OK, but if you aren’t prepared to push at this stage there is no business to be had.  You have to make the effort to get back in touch.

This is how I do it.

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Data Wins Contracts and Budgets

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Budgets are tight and Finance Directors are demanding evidence
before awarding contracts or budgets.

Internally you might find yourself having to justify existing budgets whilst externally getting that vital contract now means convincing your prospect and their FD.

So how do you convince people that you are right? Without evidence you are just another person with an opinion.  In fact ti is often worse, you are a sales person with an opinion and sales figures to hit. Continue reading

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Negotiations: The Tesco Technique

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Do Your Negotiations Say It With Flowers?

Do Your Negotiations Say It With Flowers?

Are you a tough negotiator like Tesco .. or do you have more sense?

The recent spate of media coverage over the tactics that the supermarkets use with suppliers has exposed many of them to the public gaze.  As long ago as the 1990s I supplied a number of supermarket chains so the current stories do not surprise me.  I’ve been there and have the T-shirt.

I dumped Tesco, Sainsburys and several other supermarket chains before they controlled the business I then owned. It was tough but subsequently I was much better off.

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How To Use LinkedIn as a “CRM” System

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LinkedIn has many CRM FunctionsMost people miss most of the functions that LinkedIn offers and whilst it will never fully substitute as a CRM system, it has some functions that will replicate a few of them.  This makes it a great Employer Engagement tool.

Bearing in mind that so few FE organisations have little in the way of CRM systems these are worth considering.

On the image above I’ve marked 6 functions that can be found on LinkedIn profiles.  Go to anyone you have linked with and you’ll find it at the top of their profile (just under their photo).

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Direct From London 2014: Defining Your FHE Strategy

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How do you define strategy?London FHE Marketing & Business Development 2014 was a closed door event I recently held for invited guests only.

But there are some topics I wanted to share with you personally.

 

The first is about Strategy.  This is a word that is often bandied about but rarely understood.   People often show me their business or marketing strategies and they are often weighty tomes.

Often the strategies I’m shown are more like wish list and say things like “We want to be the provider of choice for local SMEs by September 2015”. Continue reading

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The Customer FLOW Process

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The Customer FLOW process Delivers Customers Every Day  .. Like a Waterfall Delivers Water Is Your Customer Acquisition and Sales Process Reactive or Proactive?

Reactive systems are fine when they send you a steady flow of new and repeat customers but they are unreliable and frequently fail.

Proactive customer acquisition and sales processes are reliable, predictable and mean you get less stressed about hitting our targets.

The system I prefer is called FLOW, which stand s for:

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What is Your Referral Strategy? Luck?

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Making Referrals is an excellent marketing method but do you have a strategy? Word of Mouth  Predominates

as a marketing method.

Ask anyone where most of their custom comes from and they’ll say Word of Mouth referrals.

 

Do you have a referrals strategy?

Ask them if they have a referrals strategy and they’ll say no in most cases.

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Do You Ever Wonder WHY?

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Why do people buy in to your ideas and do busiens swith you rather than your competitors? Why, How? What?

Three questions that are often posed.  But your customers only buy in to one of these questions. Continue reading

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