Facebook is the lowest cost advertising platform I currently use.
But how do you get low costs?
I’ve previously mentioned using animated video ads but there is another way.
Facebook is emulating Google. It is rewarding relevance. But that is as far as the concept goes as they both have totally different ideas of what constitutes relevance. Facebook gauges it on the net effect of likes, posts being blocked etc. They reason it is about how much people like your content. Whether this is a good measure or not is immaterial. The main thing is you can see how Facebook marks you on a scale of 1-10 . The closer you get to ten the lower your advertising costs are.