Tag Archives: advertising

How FE Can Use OmniAdvertising to Advantage

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Advertising is far more powerful if the audience get a consistent message across all channels.

That means, for example, print adverts should be converted into 6-10 second ads for social media.

That ads should point at relevant webpages where they are repeated.

We call this OmniAdvertising

How to Use OmniAdvertising

OmniAdvertising is being used by commercial companies like Clinique where responses rates have increased by 68%.

The secret is to use consistent messages across all platforms

Plan your print ads with Omniadvertising video shorties in mind

Convert print ads to video shorties …. Just like the one we made on Animal Care courses.. it’s embeded in the following one minute video

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The True Purpose of Posters

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Posters are a popular way to disseminate information. But they often miss the point

Whenever we produce a poster it is easy to say they are for information. But is that all they are being produced to do?

Let’s take a very simple poster .. or sign. If it says To the Beach it is providing information.  But the information is useless unless we add an arrow.  Even then the sign has failed if it does not get people to act upon the Call to Action we have provided.  Continue reading

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How to turn off the Mobile ads function on Google Ads

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custom_smart_phone_categories_12848(1)A few months ago Google made a few changes and put the Google Ads focus on mobile.

The problem is not everyone wants to promote to mobile users all the time.  In fact it makes great sense to split test between desktop and mobile users in many cases.

So how do you turn off mobile ads (Google don’t make this very easy)?

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Facebook Relevance Means Lower Advertising Costs

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Facebook Relevance Score Reduces  Facebook Advertising Costs

Facebook Relevance Score Reduces Facebook Advertising Costs ……. Click to Enlarge

Facebook is the lowest cost advertising platform I currently use.

But how do you get low costs?

I’ve previously mentioned using animated video ads but there is another way.

Facebook is emulating Google.  It is rewarding relevance.  But that is as far as the concept goes as they both have totally different ideas of what constitutes relevance.  Facebook gauges it on the net effect of likes, posts being blocked etc.  They reason it is about how much people like your content.  Whether this is a good measure or not is immaterial.  The main thing is you can see how Facebook marks you on a scale of 1-10 .  The closer you get to ten the lower your advertising costs are.

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How To Add & Use Promotional Videos on Facebook

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There are several ways you can use videos to promote your organisation or its courses  on Facebook.

Here are two methods I use most often.

The first is to just post a video on my account and let it take its chances.  This sometimes works when people start sharing it and/or if you also promote it on social media.  This is always worth a try before spending money on advertising.

Here’s how to add a video to your timeline

FB video ads: Starting on Your Timeline Assuming you are starting from your timeline you need to choose Photos .. its just below the elephants feet on my FB page.

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How to Create a Video Ad on Facebook

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Facebook Video ads are a great low cost way to engage with a your prospects or current students.  Click on the images to see the detail.

FB video ads: starting the processI’ve already added my “Tiger” video and have let that run without any advertising or promotion.  Now I want to create a video ad. So from my FaceBook photos tab I  click on the “create advert” button.

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How To Use Animated Calls to Actions

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How to get people to subscribe or enrol Getting prospects on your website from interested to enrolled is sometimes difficult.

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Why so Many Marketing Campaigns Fail

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How to plan sales and marketing

Marketing needs to be run like a military campaigns. You need plans that everyone understands

Don’t let your sales fail for want of adequate planning.

 

OK so I know you are part of a professional marketing team and YOU know what you are doing.  But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading

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How To Attract Attention on Websites and Blogs

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Moving images attract attention to our websites and blogs As a hunter gatherer species we are programmed to notice movement and that has a fundamental impact on our business marketing.

Of course there are hundreds of things that you can do to attract attention on websites,  blogs and adverts but I want to focus on just one that will make your post stand out from all the others.

Say I want to attract people to an equine course ….. a galloping horse will grab the attention of people with an interest in horses.  It doesn’t even have to be a perfect image. Continue reading

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FE & Railway Station Adverts: Effective or a Money Wasting Idea?

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20130603_151417I’m seeing an increasing number of FE establishments advertising on the railways.

Some sponsor the station itself, some grab all the advertising space at their nearest underground and some just dot ads close to local stations.

In all cases the argument is that of footfall.  A lot of people use stations I’m told.  I’m told they’ll see the ads as they wait or get off of trains. Well on that basis a lot of people use motorways so ads on or near slip roads also makes sense.

Is rail station advertising a good use of the marketing budget? Could we make some budget savings here?

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Advertising Cost Gender Bias

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Advertising costs vary by gender targetHave you noticed that the cost of advertising to women and men is different.

I don’t mean traditional advertising in the printed media or on outdoor sites.  I mean PPC; where you precisely target ads by age, interest, location, gender etc.

 

Gender Based Case Study from Facebook

Consider the Facebook Newsfeed campaign I’m presently running.

My objective is to get people to click through to a landing page on my website.  But I’m split testing,  i.e. I use the same image and copy and and the same target criteria but run two versions of the advert.  The difference between the versions is gender based.

The results are interesting.  The ad where I target females gets more than double the number of clicks than the same advert targeted at males.  The other difference is cost.  I’m charged approx 50% less for clicks where the ads target females.

But it isn’t that simple …

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Google Adwords: Mistakes to Avoid

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Adwords can deliver high CTR at low costAdwords Myth: No one clicks on Google Adwords

Most people I meet claim never to click on an Adwords ad.  If that is correct then why is Google making so much money from Adwords?

What does this mean to providers?

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