What Really Concerns Your Customers: What are Their Key Questions? What Keeps Them Awake at Night?
Providers often ask me how to source what is really of concern or worrying their students, employers, and prospects. They need to know so that they can address concerns and offer courses that people really need.
My answer is always the same. I don’t know; but I know who does.
If you want to know what is worrying these people, what you should write about in magazines and on your website then you can discover the answer very quickly.
The people that know are your telephonists, help desk and website search logs (plus check Analytics for the keywords used to find your website)
This is where the answer resides and all you need to do is ask.
Once you have the questions you can realign your strategy, write web copy, format emails and lots more besides that address real issues.