A Bot Advantage Most Managers Miss

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Bot Advantage: Bots Often Confer Advantages Beyond The Obvious; Provided You Are SBot advantage: Bots Do more than answer questions. mart

Sometimes the advantage a bot can provide isn’t totally obvious. But here is an example of where a website shopping cart problem was spotted well before it would have otherwise been seen.  Continue reading

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Hybrid bot: Understanding Hybrid Bots & Their Uses

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Hybrid Bot s Vary a Lot With Some Using a Mix of Chatline and Prepared Questions and Answers.

Let me explain the hybrid chatline / bot dashboard below

Hybrid bot .. Understanding Hybrid Bots

The bot used here is Pubble.

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Who Can Use a Chatbot?

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ChatBots Can Be Used aNywhere You Have a Digital Human Interface.Bots Can Be Used Wherever You Have a Digital Presence. That Not Only Includes on Social Media such as Facebook; but also on Websites, in CRM Systems, Chatlines and even Telephone Systems. So anyone can use a bot.

Bots Work on Digital Platforms

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The Magic World of Bots

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The Magic World of Bots

Meet Magician Bot, He’s Wearing His Ceremonial Robes To Greet You

Our Customers Wanted a Magician to Wave a Wand & Produce Qualified Leads and Decrease the Admin Overload and Cost

So We Harnessed The Magic World of Bots. And The Power of Artificial Intelligence & Natural Language Sequencing to Qualify More Leads in Less Time and at Lower Cost on Websites, Social Media …. Even on Facebook. Continue reading

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National Chatbot Centre Launched

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National Chatbot Centre where Bots carry out repetitive admin tasks 24/7National Chatbot Centre has Launched on Facebook

The National Chatbot Centre has launched on Facebook. Where it will demonstrate how to set up a simple Facebook Messenger bot.

But is doesn’t just stop there. Continue reading

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What is a ChatBot or Bot?

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Bots or Chatbots work 24/7 so you don't have to

Chatbots carry out repetitive admin tasks 24/7 .. they don’t just work in factories

Chatbots or bots are  an automated or semi-automated software tools that can carry out repetitive and mundane tasks 24/7. They are usually used as a communications tool.

Bots are very common and can undertake admin tasks such as answering emails. Other examples you will undoubtedly come across include the Googlebot. Google uses Googlebot to index the huge volumes of new content being uploaded to the web every second. Its a repetitive admin task that’s been automated with a bot. Continue reading

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Mergers: Does Size Matter? Is Bigger Better?

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Merger: Does Bigger Mean Better? Does Size Really Matter?Lots of Colleges are Merging. It’s Meant to Make Them Sustainable. Does It?

See my latest Featured Article in FE News

Merger: Does Bigger Mean Better?

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How to Market a College Restaurant To Boost Profits & Recruitment

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How to Market a College Restaurant Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge

To simplify the college restaurant marketing process I use  simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading

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How to Get High Value Clients

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How to Win High Value ClientsI Know Several Ways to Acquire New High Value Clients .. But Only One of Them Works

I’m not talking about acquiring students or low value commercial business. I mean the high value clients that bring in five or six figure sums.

The businesses that pay big money.

High Value Clients May Come From ..

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Countdown Timers & Other Clever Apps

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Countdown timer s are an example of clever apps Countdown Timers and Clever Apps for Almost Anything are Everywhere

Earlier today a client asked if it were possible to put an app on their website. It took 6-7 minutes to Google, find and embed the one below on this page.

Why Use a Countdown Timer? 

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How to Respond to Comments on Google Maps

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Google Reviews for Marketing Consultant, Stefan DrewComments on Google Maps Provide a Star Rating that can Enhance or Damage Your Reputation .. It’s a Bit Like TripAdvisor and Needs to be Handled as Carefully

How to Respond to Comments on Google Maps (Quick Guide)

  1. Log in to Google Maps
  2. Go to https://business.google.com/manage/
  3. Select your Account
  4. Select your location
  5. Click Manage Reviews
  6. Choose comment & click Verify and Reply
  7. Respond and Post.

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How to Use iMindMap 10 for Project Planning

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iMindMap 10 is what i recommend for quck and easy project managementKeeping Track of Projects is Hard Unless You Automate The Process …Try Using iMindMap

If you are like me you will be involved in some sort of campaign, project or process everyday. Often we are involved in several projects or campaigns at any one time. Currently I’m involved in at least a dozen!  Keeping on top of that amount of work is really hard. Ensuring others keep on top of what they need to do is even harder.

So I’m delighted to see a new tool that is both affordable and easy to use. Continue reading

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Website Video Banners Are Key to Traffic and Dwell Time

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Website Video Banners are easy with CoverrGrabbing Attention is Key to Video Traffic and Dwell Time. Website Video Banners Achieve This

The problem is you have to make a video, edit it, embed it on your website .. it all takes time.

But what if you could just download a video and drop it onto your website very quickly and easily?

That’s where Coverr comes in (have you noticed how so many of these sites end in a double R?)

Coverr provides both the video and the embed code .. so its much quicker and easier to embed and simple video and grab more eyeballs.

http://www.coverr.co/

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Will AI Take Over From Teachers & Lecturers?

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Thomas Frey From The DaVinci Instiute Made AI Predictions at Davos

Will AI replace teachers? Read my article in FE News

Why Teaching is a Dying Profession

 

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How to Get Star Ratings in Google Search Results

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Get Star Ratings in Google Search Results ...Five Stars Results on Google Search Helps Gain SERPS Points

Five Star Results .. Click to Enlarge

Ever Wondered How to Get Star Ratings in Google Search Results?

 

Well it  is Easier Than You Might Think. You Can Get Star Ratings in Google Search Results for Your Products, Services or You Personally if You Follow The Instructions Below.

Let me show you the simple steps I went through to get my star ratings at the top of the Google search results. But first …. Continue reading

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SEO: Can SEO Experts Guarantee Page One of Google?

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Can Anyone Guarantee Getting you On Page One of Google? How easy is it to get on Page One of Google?Can Anyone Guarantee Getting You On Page One of Google?

That’s the question that James asked me. He asked having heard a SEO company were making such a  guarantee and he wanted my view on whether this was a credible situation. So Can Anyone Guarantee Page One of Google?

The answer is if you give me £1000 I will guarantee you a position on Page One of Google within the hour. But I have to say this is a poor offer as all I’ll do is write a Google Adwords ad and make my bid higher than anyone else. Continue reading

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Perceptions Speak Volumes

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When Writing Copy for Websites, Printed Material, Social Media & Menus We Need to Consider The Readers Perceptions

Michelin starred chef, Heston Blumenthal, tells a wonderful story of having spent weeks developing crab ice cream only to find few people ordered it. This story is about perceptions.

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What’s Wrong With FE Websites?

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What's Wrong With FE WebsitesWebsites Can Fail For Hundreds of Reasons. But Whatever the Reason Your Website Fails, It Can End Your Business and You Need to Know What’s Wrong With FE Websites?

Over the last ten years I’ve seen just about every website disaster ever inflicted on FE . In my latest FE Exclusive I reveal some of the worse.

https://www.fenews.co.uk/featured-article/whats-wrong-with-fe-websites-13080
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Understanding Searcher Intent is Vital

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Searcher Intent, What is It, How Do You Define Searcher Intent?Searcher Intent? What Do Online Searchers Intend

We read a lot about SEO and ensuring that we use the right keywords in our content to ensure we come high up on the Search Engine Results Pages.  But to do this, and get highly ranked, we need to know what the online searcher intent is.

Are they just merely curious, doing actual research, want to buy, want to recommend to a friend or something altogether different?  People’s intentions are not always obvious, so, when writing content, we need to make some assumptions if our webpage is to match their actual needs. Continue reading

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The True Purpose of Posters

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Posters are a popular way to disseminate information. But they often miss the point

Whenever we produce a poster it is easy to say they are for information. But is that all they are being produced to do?

Let’s take a very simple poster .. or sign. If it says To the Beach it is providing information.  But the information is useless unless we add an arrow.  Even then the sign has failed if it does not get people to act upon the Call to Action we have provided.  Continue reading

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