Two Tips to Enhance Your YouTube Channel SEO
Firstly think about your audience. Most providers have many audiences so it makes sense to dedicate separate channels to relevant audiences. For example you may want a channel dedicated to the 15-19 market .. and their needs and interests will be totally different to your employer / business market. So dedicate a channel to each. If you do, then you automatically improve your Channel SEO.
Secondly, produce a trailer for each channel. The content should align with your audience and talk about their needs and not your offer. For example businesses need to improve profits, decrease waste, retain staff etc. So don’t launch off telling them how long you’ve been established or tell them about your latest courses. Go gently, let them see you understand their business and build rapport in the trailer.