We all know Customer Information or customer intelligence is vital. But keeping on top of change is hard.
For example how do you know what is happening in a customer’s business? Things like new staff, new premises, new products and services, new contracts plus all the problems they can encounter.
You could spend days each month checking for Customer Information in newspapers, websites, brochures, social media and much more .. and still not keep up on one customer. And what happens when you have 20 or even several hundred clients?
But the thing is you need to know what is happening in your clients business. And you need to know when contacts are on the move. A good contact moving in or out of a business could mean big contracts .. or the lose of a contract.
And of course it isn’t just about customers. What about the people that aren’t busienss contacts but will impact your business?
Customer Information; Automating Information Gathering
There is a simple way to automate a lot of information gathering. You know that virtually everything on the web is indexed by Google and that it is then searchable. You also know that it takes a lot of time to make manual searches.
What you possibly didn’t know is that you can automate google searches and get the results sent direct to your inbox. The secret of success is how detailed your search parameters are.
Let’s go back a step. If I search or someone that will impact every every provider in the country, Richard Atkins, the new FE Commissioner, Google finds me loads of people with the same name. For example there are 25 listed on LinkedIn. And the search identifies a philosopher, a martyr, a QC, a dentist and a radio presenter among many others.
So to find the one I want I have to refine my search a bit and add other data into the search. And even then most of the results will be historical.
I want the latest news and I want it fast.
So I use Google Alerts. Alerts monitors the web for interesting new content.
It works like this. Search for Google Alerts. Once in Alerts go to the search bar and set up a search. In my case its for Richard Atkins.
- To change your settings, click Show options. You can change:
- How often you get notifications
- The types of sites you’ll see
- Your language
- The part of the world you want info from
- How many results you want to see
- What accounts get the alert
- Click Create Alert. You’ll get emails whenever we find matching search results.
Because there are several Richard Atkins I’m going to ensure I only get information about the one that’s relevant. So I’m going to add Richard Atkins AND FE.
And to be really sure I’m going to add -dentist -philosopher .. etc