Facebook Video ads are a great low cost way to engage with a your prospects or current students. Click on the images to see the detail.
I then get this screen and can add my video. Mine are usually on one of my YouTube accounts so that I can benefit from all the views I get. By collating the dates of my campaigns against viewing it also gives me a rough check on the number of views attributable to Facebook (of course I get this from FB stats as well but a double check is always worthwhile).
As my video uploads I can add my ad copy. Keep it focused and encourage viewings.
Now I can choose my audience. I’m targeting SMEs with this ad so have searched for and found the Federation of Small Business audience. You could go for your own followers, those of a rival organisation, a Lookalike audience (perhaps one similar to your current students on a given course), or a host of other laser targeted audiences. The choice is huge and precise. As you can see my audience on FB stands at 42,000 people for this audience.
All I now have to do is complete the advert as I would when I create any other type of advert and it should be approved and running in less than 15 minutes.
In my case it was running within 10 minutes and we had over 30 impressions in the first five minutes. I’d chosen to pay per impression and they were costing me less than 0.5 pence per impression.
The payment method you choose on Facebook is often a personal choice .. per click, per engagement, per 1000, and, where given a choice, I like to test as many methods as possible. The reality is there isn’t a lot of difference in most circumstances.