Google Analytics Workshop .. Content

 Google Analytics Workshop course contentCourse Objectives and Benefits

 Each course is designed to the specific needs of the audience taking into account their level of experience.  Typically the workshop will follow the outline below.

 On completion of this Google Analytics Workshop delegates will:

  • Understand the principles of Google Analytics
  • Understand basic Traffic, Visitors and Content reports
  • Be able to setup and use Goals and Segments
  • Know how to use Analytics to improve website performance
  • Be Aware of Analytics Profiles & Annotations


Course content

Introduction to Google Analytics

  • What are web analytics?
  • Introductory demonstration and case study

Analytics Interface & Terminology

  • Introduction to reports: Visitors, Traffic, Content, Conversions
  • Date selection tool
  • Analytics Menus & Controls
  • Exporting and saving reports
  • Customizing dashboards
  • Emailing reports

Using Segmentation and Refinement to get the Appropriate Report

  • Secondary Dimensions
  • Segmentation

Analytics related to business objectives

  • Events
  • Goals & Funnels
  • eCommerce for providers

What do you Want to Track?

  • Website Effectiveness
  • Keyword analysis
  • Key Performance Indicators (KPIs)
  • Traffic Sources analysis
  • Lead Generation metrics

 Action Planning  (optional extra)

Bring out the observations from the day and help the team put together an action plan for improving their use of Google Analytics and the understanding of the website.

Discover more about Google Analytics for FE courses

Talk to us about your needs or to book a Google Analytics workshop.  Empower your people to drive the results you and senior management want. 

Got a question?

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Click on the link for more information on the Google Analytics Workshops

Customers comments

Fantastic session – invaluable. Michael Bennett, Head of Marketing

When asked what was most useful ….. attendees said

  • The practical parts, looking at dashboard and menus
  • Navigation of Analytics site and knowledge of reports
  • Reporting areas
  • Good broad overview with time for discussion with facilitator and group