Category Archives: YouTube

How to Use Chatline Data to Improve Recruitment

How to use chatline data to recruitChatlines Are Usually Seen As Communications Channels. But Did You Know They Contain Huge Amounts of Data That is Vital to Recruitment and Sales? Here’s How to Use Chatline Data to Improve Recruitment.

Yes, it’s true the data that your website chatline collects could be vital to your recruitment process. It can inform you about the type of questions being posed, the seasonality of the questions (different questions get asked in August and September than in February) and this may impact the way you post on your website or social media.

In fact, I’d be worried if it had no impact!

Learn More About Chatline Data Use

To learn more follow the link below to our sister site and implement the lessons provided in the YouTube video

How to Use Chatline Data to Improve Recruitment

You can find more of my FE articles on the FE News website

 

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Almost Instant Video & Audio Transcriptions for FE

Audio Transcriptions: Rapid audio and video transcriptions Audio Transcriptions: Being able to post a transcription of a video, keynote speech or lecture has many benefits.

Cost has always been a factor in obtaining audio transcriptions as has making recordings. But the costs have now virtually disappeared and recording the words has never been easier.

Let’s take the words first.  The simple way to do this .. if you don’t have access to a lot of expensive kit is to use a mobile phone and a low cost Lavaliere microphone. I personally use the PRO70 (£111.28 the day I wrote this post), but there are other options.  Lavaliere mics plug into your Android or iPhone and will record either sound only, or sound and video.

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Learning New Marketing Tricks

They Say You Can’t Teach An Old Dog New Tricks

I disagree.

I could probably be described as an old dog but I love learning new tricks.  I love to learn how to market more effectively and with the rate that marketing technology is changing that means learning lots of new tricks.

But it needn’t be as time consuming or expensive to learn as many people think. In this video I show how I’ve taken one simple marketing channel and learnt more at no cost.  In this case it is how to use VFX .. Video Special Effects .  In this case I wanted to learn how to track moving images and add a special effect to them.  A few years ago this would have been difficult to do as each frame would have been dealt with separately. Now it is possible to automate the process and track a moving object for the whole clip length … and do it in minutes.

Learn more in the video below. View time .. less than 5 minutes 30 seconds

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Video Micro-Moments Drive Engagement and Sales

Google video micro moments

Graphic courtesy of Google

When customers, prospective students or employers look for answers to their problems, want to discover new things, or have to make decisions, they often go online for help. Google calls these times micro-moments.

We need to recognise that our customers are doing this on a wide range of devices when they go to  your website or app, and ….. increasingly ….. they’re happening on YouTube.

So providers need a strategy to engage with searchers at this time; the time when they want help and advice.

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Animated Videos Attract Thousands of Students

Animated video is an excellent way to attract young people on FacebookAnimated Videos are being used by education and training providers to engage thousands of young people.  They are also being used to drive droves of employers to websites.

 

 

The secret they’ve discovered is how to use Animated Video on Facebook, where 50-70 second videos are being used to attract young people to a variety of careers.

Complex messages are also being simplified with the help of 100-120 second videos that are being posted on Facebook.  One recent campaign showed the two routes to HE.  One via A levels in a school Sixth form; the second being via vocational courses at the college, where the students would also gain practical experience and quals in an adult environment.

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YouTube Tips: Being Found in Google SERPS & Optimising Your Channel

image1403617527Are you using YouTube effectively?

There’s more to it than a corporate video .

The Facts about YouTube

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Simple Low Cost Animated Videos Really Engage Students

video is no longer expensiveWe used to be told that video was expensive.  We needed expensive cameras, a film crew,  and hi-tech editing suite.

Not now.

Below is an example of a video I made for a  provider on my iPad. (I’ve masked the sixth form college name as they’d probably prefer that you didn’t know how they are increasing their marketing ROI).

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Improve Your Marketing with Camtasia Studio

 camtasia studio for the production of video and screencastsWhat is Camtasia?

 

 

Although Camtasia Studio gets superb reviews from users and professional reviewers not many people in the education sector know it or use it.

They have really missed out on an excellent marketing tool.

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Making YouTube Links Clickable

YouTube tips for FHE Providersif you want people that find your video on YouTube your website easily find you there is a very simple way to do this.

For each video you put on YouTube ensure you add your url to the description box.

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More YouTube Tips

Two Tips to Enhance Your YouTube Channel SEO

Firstly think about your audience.  Most providers have many audiences so it makes sense to dedicate separate channels to relevant audiences.  For example you may want a channel dedicated to the 15-19 market .. and their needs and interests will be totally different to your employer / business market.  So dedicate a channel to each.  If you do, then you automatically improve your Channel SEO.

Secondly, produce a trailer for each channel.  The content should align with your audience and talk about their needs and not your offer.  For example businesses need to improve profits, decrease waste, retain staff etc.  So don’t launch off telling them how long you’ve been established or tell them about your latest courses.  Go gently, let them see you understand their business and build rapport in the trailer.

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See The Video, Read the Book, Discover the Secrets

My new ebook, Advertising Secrets is now out on Amazon and some of the examples are taken from FHE. Here is the supporting video that cost nothing to produce but an hour of my time to record and edit it. I think that goes to prove that marketing doesn’t need to cost a fortune and that low cost marketing can reach a global audience.

So watch the video, get a sample of the book on Amazon .. and download the full book if you think it will save you money on your advertising .. oh, there is also a free gift included with the book. I tell you about that in the video

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Royalty Free Music for Videos, Events etc

Do You Ever Need Royalty Free Music or Sound Effects

This is a site I’ve used a few times.

Premiumbeat

It offers a pay once, use forever, 100% copyright clear library of hand picked exclusive music.  By exclusive I mean exclusive to them .. this music isn’t available anywhere else.

The site has an easy interface with a easy to use search and quick preview
Soundtracks are available in MP3 and WAV format.

 

 

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How to Promote YouTube Video More Effectively

What is Pubble YouTube screengrabYouTube SEO: How to Increase Views on YouTube

When we spend a lot of time and effort on creating a video we want it to get a lot of views.  So it is essential that when people see the video on our website they instinctively understand what it is about and want to click on it.

We need to SEO our YouTube videos and here is one of a dozen or more things you need to do.

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Audacity: A FHE Resource

Audacity audio recording and editing software screengrabAudacity is a free audio recording and editing software system for use on computers of all sorts .. laptops, desktops, tablets etc …

Audacity is a resource I use nearly everyday for recording and editing sound for audio broadcasts, podcasts, video etc.

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YouTube Keyword Changes

YouTube Keyword TagsYouTube has changed the way it wants you to separate Keywords and Keyword Phrases when you optimise your YouTube video and channel.

I often comment on how Google changes the detail behind its algorithms as many as 500 times  a year.  Despite the fact Google explain these changes as improvements they can be very confusing for many marketers.

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How to Optimise Your YouTube Channel

There are countless numbers of people producing videos, putting them on YouTube and then sitting back.  The reality is that if all you do is put a video on YouTube and embed it on your website you are missing out big time.

YouTube videos are now included in the standard Google search.  As mentioned in Recruitment Secrets, if you look for a topic like How to operate a cross cut radial saw you are likely to see a video featured in the results (when I searched for this topic I found a Warwickshire College video).

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Video Recruitment Secrets

FE News recruitment Secrets Video Recruitment Secrets: Are there any?

Yes absolutely.

The fact is most providers are spending a fortune on marketing …. a lot of it wasted, simply because they ignore marketing channels with demonstrably better ROI.

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FE Video Myths


Do you use YouTube: YouTube tips Here are a few of the MYTHS that stop far too many people using video to market their offer …

 

Myth 1.  You have to be in front of the camera!

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