Audio Transcriptions: Being able to post a transcription of a video, keynote speech or lecture has many benefits.
Cost has always been a factor in obtaining audio transcriptions as has making recordings. But the costs have now virtually disappeared and recording the words has never been easier.
Let’s take the words first. The simple way to do this .. if you don’t have access to a lot of expensive kit is to use a mobile phone and a low cost Lavaliere microphone. I personally use the PRO70 (£111.28 the day I wrote this post), but there are other options. Lavaliere mics plug into your Android or iPhone and will record either sound only, or sound and video.
I could probably be described as an old dog but I love learning new tricks. I love to learn how to market more effectively and with the rate that marketing technology is changing that means learning lots of new tricks.
But it needn’t be as time consuming or expensive to learn as many people think. In this video I show how I’ve taken one simple marketing channel and learnt more at no cost. In this case it is how to use VFX .. Video Special Effects . In this case I wanted to learn how to track moving images and add a special effect to them. A few years ago this would have been difficult to do as each frame would have been dealt with separately. Now it is possible to automate the process and track a moving object for the whole clip length … and do it in minutes.
Learn more in the video below. View time .. less than 5 minutes 30 seconds
When customers, prospective students or employers look for answers to their problems, want to discover new things, or have to make decisions, they often go online for help. Google calls these times micro-moments.
We need to recognise that our customers are doing this on a wide range of devices when they go to your website or app, and ….. increasingly ….. they’re happening on YouTube.
So providers need a strategy to engage with searchers at this time; the time when they want help and advice.
Animated Videos are being used by education and training providers to engage thousands of young people. They are also being used to drive droves of employers to websites.
The secret they’ve discovered is how to use Animated Video on Facebook, where 50-70 second videos are being used to attract young people to a variety of careers.
Complex messages are also being simplified with the help of 100-120 second videos that are being posted on Facebook. One recent campaign showed the two routes to HE. One via A levels in a school Sixth form; the second being via vocational courses at the college, where the students would also gain practical experience and quals in an adult environment.
Firstly think about your audience. Most providers have many audiences so it makes sense to dedicate separate channels to relevant audiences. For example you may want a channel dedicated to the 15-19 market .. and their needs and interests will be totally different to your employer / business market. So dedicate a channel to each. If you do, then you automatically improve your Channel SEO.
Secondly, produce a trailer for each channel. The content should align with your audience and talk about their needs and not your offer. For example businesses need to improve profits, decrease waste, retain staff etc. So don’t launch off telling them how long you’ve been established or tell them about your latest courses. Go gently, let them see you understand their business and build rapport in the trailer.
My new ebook, Advertising Secrets is now out on Amazon and some of the examples are taken from FHE. Here is the supporting video that cost nothing to produce but an hour of my time to record and edit it. I think that goes to prove that marketing doesn’t need to cost a fortune and that low cost marketing can reach a global audience.
So watch the video, get a sample of the book on Amazon .. and download the full book if you think it will save you money on your advertising .. oh, there is also a free gift included with the book. I tell you about that in the video
When we spend a lot of time and effort on creating a video we want it to get a lot of views. So it is essential that when people see the video on our website they instinctively understand what it is about and want to click on it.
We need to SEO our YouTube videos and here is one of a dozen or more things you need to do.
YouTube has changed the way it wants you to separate Keywords and Keyword Phrases when you optimise your YouTube video and channel.
I often comment on how Google changes the detail behind its algorithms as many as 500 times a year. Despite the fact Google explain these changes as improvements they can be very confusing for many marketers.
There are countless numbers of people producing videos, putting them on YouTube and then sitting back. The reality is that if all you do is put a video on YouTube and embed it on your website you are missing out big time.
YouTube videos are now included in the standard Google search. As mentioned in Recruitment Secrets, if you look for a topic like How to operate a cross cut radial saw you are likely to see a video featured in the results (when I searched for this topic I found a Warwickshire College video).
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
Stefan isn't called the 'Marketing Magician' for nothing you know !
His ability to see marketing solutions that really work is second to none, without spending a fortune.
I think Stefan's great strength is taking problems and solving them, in a clear and positive way, without a whole lot of jargon.
I recently had the pleasure on working with Stefan on publishing a new marketing book. "Creating Business Growth" quickly became a Bestseller in several countries around the world. This project came together and was guided from concept to successful completion by a true leader. That leader is Stefan Drew. Stefan is an experienced marketer and I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
His enthusiasm for marketing is infectious and he is a joy to work with.
Stefan is a valuable and regular source of sage advice and counterintuitive thinking. His tips on media and visibility have benefited my both clients and me and he always has an insightful perspective to share. If you get the chance to work with him, take it!
Stefan drew from a wealth of marketing and educational sector knowledge to provide suggestions, solutions and ideas which proved to be effective and beneficial to the organisation. I would have no hesitation in seeking his expertise in the future.
Stefan has a wealth of practical ideas to solve your ,marketing problems, based on a lifetime of experience in the real world. His down to earth approach is easy to implement and he's very adept at saving money, helping you focus on marketing that will get you new clients or more business
Having experienced a wide range of corporate marketing "experts" over the years, Stefan offers a very different cool and pragmatic approach. Without looking to simply throw money at the problem, he finds different ways and I've seen some great results.....