Getting prospects on your website from interested to enrolled is sometimes difficult.
Posted in Communication, Digital marketing, Employer Engagement, How to market, Websites
Tagged advertising, business development, communications skills, employer engagement, images, intelligible communication, marketing, photographs
As a hunter gatherer species we are programmed to notice movement and that has a fundamental impact on our business marketing.
Of course there are hundreds of things that you can do to attract attention on websites, blogs and adverts but I want to focus on just one that will make your post stand out from all the others.
Say I want to attract people to an equine course ….. a galloping horse will grab the attention of people with an interest in horses. It doesn’t even have to be a perfect image. Continue reading
Yes, I know You Want Website Traffic.
But more traffic means more work and then you have no time to enjoy yourself. So no fishing, tennis, golf, having a drink with friends .. all because your website is attracting traffic.
So, if yo want a quiet life .. and possible redundancy …. this is the infographic for you.
Click the Infographic to Enlarge it
……. and to get sent to the page with the Embed Code
Our partner, Pubble, who have created some incredible software used by colleges, have beaten off competition from 1,500 start-ups to be included in London Techstars’ 2014 cohort of just eleven Tech companies.
Good images attract visitors to your website and are essential for most marketing materials.
But where to source them in a hurry .. when you don’t have time to arrange a photo shoot and image libraries are too expensive?
And what about the time it takes to find low cost or free images?
Now there’s really quick and inexpensive way to find copyright free material.
Continuing the series focussing on where to get Royalty Free materials
PhotoDune is an Australian site that carries over 4 million images.
The sand dune on this page is from my own library and demonstrates that there is still a place for using our own resources.
Get scripts and snippets of code to use or modify.
These scripts save time or generate new ideas … so use them as you see fit for all types of web and mobile projects.
Go to Code Canyon
Want to visualise or plan a new website, webpage or app?
Balsamiq is a piece of software that is used to create wireframes for webpages, mobiles, and a lot more. Single user licences are only $79 at the time of writing, with free lifetime upgrades.
Many of my colleagues have downloaded it and found it invaluable.
Why not take a trial and see if it works for you?
The term Digital Prospectus is frequently used but it seems to mean difference things to different people.
To some it means a prospectus pdf or page turner on a website; whilst to others it is something much more dramatic. At this years AOC Digital Conference I explained the concept as I understand it.
This short video encapsulates my thoughts into less than 5 minutes .. some feat when I’ve taken years to develop a concept that works extremely well.
Is your Online Student Application slick .. or a bit like the video below portrays? Just how bad can it be?
Do Employers leave your site in frustration BEFORE they contact your Business Development Team, enquire about courses or buy online courses?
This is Google Analytics in Real Life .. just as it happens on your website.
What alternatives to the printed prospectus exist?
It is easy to think digital .. but what about the practicalities, what are the alternatives to publishing a hard copy prospectus?
More and more providers are either relying totally on digital or blending digital with a reduced print run or smaller, less detailed, hard copy prospectus.
Does producing a digital prospectus mean a fancy website?
An effective website is important for all sorts of reasons but not essential when producing a digital prospectus.
The college prospectus of the future is going to be digital rather than paper based.
It is easy to assume this but is it so. Even though most people are now able to access and use the web there is a strong psychological attachment to the touch and feel of a printed prospectus. Digital is immediate and low cost; but it doesn’t touch all five senses.
Part two of the Digital Prospectus; Live from London addresses the history of the paper prospectus and the impact on digital.
The following series of posts are taken from a presentation made on The Digital Prospectus at the AOC Digital Conference 2013.
They are being automatically posted in real time as the presentation takes place. Such is the power of the web.
How can I assess and remove poor quality incoming links (often called backlinks)?
This is a question I’m often asked by FE clients and here are a few thoughts I share with them.
Do Perfect College Websites really exist?
Well the truth is a website is always a work in progress and can always be improved, but there are some good examples out there and this video training package will help you identify some of the factors you should be considering when seeking college website perfection.
How to Increase Sales to Employers
These ideas don’t only apply to the sales team, marketing need to embrace them as well.
I’ve Ten Simple Ideas that anyone can implement .. but you can’t do everything at once so I’m going to release these ideas over several months.
Your challenge is to deliver on two of these this week
Here are the first two ideas ..
A few weeks ago, after Marketing Secrets became an Amazon Best Seller, I was interviewed on a webinar by an old friend of mine, Mike Seddon.
During the webinar I go in depth into some of the Advertising Secrets from the book and reveal a few more secrets that never got published.
So let me encourage you to download the webinar to hear and see more. Get a download by clicking on the following link …. Advertising Secrets webinar (takes you to StefanDrew.com)
Why You Should Use Webinars to Market Your Provision
There is another reason why you should see this webinar. It is just one example of one of the many video based tools that you should now be using to market your provision.