Category Archives: website

Does Your Web Design Company Tie You To Them .. Or Grant You Total Freedom?

Does your websdesigner tie you up in knotsA Website Is Essential for Education Providers .. Especially FE Colleges. But Often a Web Design Company Tie You to Them And You Don’t Realise Until It Is Too Late

This is how it works. Some web companies quote and tell you that you will have full control over the website once it is launched. But over the last few years, we’ve seen too many instances where that wasn’t true. Let me show you how a Web Design Company Can Tie You to them.

Many college sites pull in course info from the MIS system. It’s often a problem syncing the two together and the web design company will use a piece of software to do this. Often it isn’t until part way through the design process that they tell you about the need to use it. And they will blame your MIS system.

And because you are working to a deadline its easy to believe they have a solution and go down that road.

The problem comes when you want to take over full control of the website. The bit of software that links your MIS and website belongs to the web company. They insist you need to pay them a maintenance fee to keep the syncing running. And that’s how they stay in control of everything. In the worse cases, the company will then discover new problems when you want to upgrade plugins etc. The plugin will clash with their piece of software and you will need to pay them to modify it!

How Else Does a Web Design Company Tie You to Them?

Another trick unscrupulous web designers do is to quote for hosting the site. There’s nothing inherently wrong with this. But we’ve seen one case recently where the bill for hosting was £10k for a three years contract. When we looked at the external host they were using we found a huge discrepancy. The hosting company were charging £250 a year. The extra £9250 over three years was the admin fee the company were trying to charge.

There are a great number of really good web designers available to colleges. Not all are of dubious reputation. The problem is working out which ones are straight and which ones are out to rip you off.

At times like this, it pays to use an external consultant to advise on what to look for. After years of working with straight designers, and finding far too many that aren’t straight, we are happy to advise any college.

Discover more about college website problems on this site 

Or visit Underfunded Education for advice on how to get the best from small budgets

 

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How Bots Can Improve Website Design

how bots improve website design Chatlines and Chatbots Can Provide Data Capable of Being Used to Improve Website Design

We all plan for our website to be perfect. But perfection is hard to attain and the best we can often hope for is a high quality site that answers all the questions we expect out target audience to ask.

But sadly we often miss essential questions. Especially those seasonal questions that come through by phone or chatline, but otherwise get missed.

How Questions Improve Website Design

If you take all the questions you are asked in a week or month (download them from your chatbot into a spreadsheet is a good idea). Then analyse them you will see certain trends developing. Continue reading

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Six SEO Things Google Doesn’t Care About

Can Anyone Guarantee Getting you On Page One of Google? How easy is it to get on Page One of Google? Google Doesn't CareSEO is a Black Art Laced with Science, Smoke, Mirrors and Things Google Doesn’t Care About.

Its easy to believe the old myths about SEO and what Google is looking for but most of this is pure myth.

The reality is that Google is looking for just one thing .. User Experience (UX).

If it provides searchers with a better UX then Google is interested  .. otherwise .. Google Doesn’t Care.

Check Out the Video to see the SEO Myths

Have you visited our UnderFunded Education site?

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FE Recruitment, Admissions and Enrollment

How Does Your Online Applications “Shopping Trolley” Affect FE Application Rates?

This is just one of the topics I tackle in the latest UnderFunding FE Exclusives Page.

Discover More by Clicking on the Following Graphic

FE Recruitment, Admissions and Enrollment

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A Bot Advantage Most Managers Miss

Bot Advantage: Bots Often Confer Advantages Beyond The Obvious; Provided You Are SBot advantage: Bots Do more than answer questions. mart

Sometimes the advantage a bot can provide isn’t totally obvious. But here is an example of where a website shopping cart problem was spotted well before it would have otherwise been seen.  Continue reading

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