As Bots, AI and Natural Language Sequencing Grows in Popularity, Can They Be Used to Produce Videos?
So to Answer the Question; Can AI Be Used to Produce Videos?
Yes, our AI powered bots are now producing videos. They use website copy to automatically produce the script and. They then select keywords from that script to select images from a vast collection of photos and can even find suitable music from similar music databases.
Over time the system’s AI learns to improve image selection.
These videos are ideal as video teasers to take someone from an online ad or social media to a full webpage where the sales funnel or conversion process can continue.
This type of video is proving very successful in attracting initial attention.
Where a longer video is required we recommend making a series of mini videos that can then be run in sequence. About one minute seems to be the ideal length for each min video.
Audio Transcriptions: Being able to post a transcription of a video, keynote speech or lecture has many benefits.
Cost has always been a factor in obtaining audio transcriptions as has making recordings. But the costs have now virtually disappeared and recording the words has never been easier.
Let’s take the words first. The simple way to do this .. if you don’t have access to a lot of expensive kit is to use a mobile phone and a low cost Lavaliere microphone. I personally use the PRO70 (£111.28 the day I wrote this post), but there are other options. Lavaliere mics plug into your Android or iPhone and will record either sound only, or sound and video.
I could probably be described as an old dog but I love learning new tricks. I love to learn how to market more effectively and with the rate that marketing technology is changing that means learning lots of new tricks.
But it needn’t be as time consuming or expensive to learn as many people think. In this video I show how I’ve taken one simple marketing channel and learnt more at no cost. In this case it is how to use VFX .. Video Special Effects . In this case I wanted to learn how to track moving images and add a special effect to them. A few years ago this would have been difficult to do as each frame would have been dealt with separately. Now it is possible to automate the process and track a moving object for the whole clip length … and do it in minutes.
Learn more in the video below. View time .. less than 5 minutes 30 seconds
Animated Videos are being used by education and training providers to engage thousands of young people. They are also being used to drive droves of employers to websites.
The secret they’ve discovered is how to use Animated Video on Facebook, where 50-70 second videos are being used to attract young people to a variety of careers.
Complex messages are also being simplified with the help of 100-120 second videos that are being posted on Facebook. One recent campaign showed the two routes to HE. One via A levels in a school Sixth form; the second being via vocational courses at the college, where the students would also gain practical experience and quals in an adult environment.
FE Staff tell me that they find marketing courses easier than
Marketing facilities like the College Restaurant.
I can understand that as I get a lot of enquiries from restaurant, cafe and coffee shop owners every month.
So to help them .. and you, here is a video in a series of short catering marketing videos. Most marketing people should know all this, but a reminder does no harm. So why not show it to the curriculum staff responsible for the restaurant and build a dialogue around how to market their facilities? .
When we spend a lot of time and effort on creating a video we want it to get a lot of views. So it is essential that when people see the video on our website they instinctively understand what it is about and want to click on it.
We need to SEO our YouTube videos and here is one of a dozen or more things you need to do.
There are countless numbers of people producing videos, putting them on YouTube and then sitting back. The reality is that if all you do is put a video on YouTube and embed it on your website you are missing out big time.
YouTube videos are now included in the standard Google search. As mentioned in Recruitment Secrets, if you look for a topic like How to operate a cross cut radial saw you are likely to see a video featured in the results (when I searched for this topic I found a Warwickshire College video).
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
Stefan isn't called the 'Marketing Magician' for nothing you know !
His ability to see marketing solutions that really work is second to none, without spending a fortune.
I think Stefan's great strength is taking problems and solving them, in a clear and positive way, without a whole lot of jargon.
I recently had the pleasure on working with Stefan on publishing a new marketing book. "Creating Business Growth" quickly became a Bestseller in several countries around the world. This project came together and was guided from concept to successful completion by a true leader. That leader is Stefan Drew. Stefan is an experienced marketer and I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
His enthusiasm for marketing is infectious and he is a joy to work with.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...More
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...More
Stefan has a brilliant insight into the world of FE Marketing! I love discussing new marketing ideas with Stefan and value his professional opinion on efficient systems, processes and strategy.