Do you only offer the usual courses. You know, the usual list of manual handling, health and safety courses, food hygiene and all those other courses you can find on 90-95% of provider websites?
This employer market is limited and incomes restricted.
But there is another way where incomes and profit grow at an exponential rate.
You see while very few ever look beyond offering this shortlist and, if asked for something out of the ordinary, just say they there is no call for it. The really smart providers do something entirely different.
They make significant profit.
For 2000 years the San people of Namibia have depended on accurately recording data. Their methods are quite sophisticated.
Watch this short video and learn how they record data, use it to train young people and use it to plan their nomadic existence.
It will remind you of a few good lessons we can all learn from “primitive” cultures.
Could your website find the milk?
Weird title ehhhh.
But it is a serious question. Can people find what they are looking for on your website .. in fact can they find your website listed in the search engine results for their search terms.
This amusing video explains it all … and if you want to know how to improve your website talk to my colleague Vernon about Google Analytics
Is your Online Student Application slick .. or a bit like the video below portrays? Just how bad can it be?
Do Employers leave your site in frustration BEFORE they contact your Business Development Team, enquire about courses or buy online courses?
This is Google Analytics in Real Life .. just as it happens on your website.
Pragmatic & Productive Approaches to Profitable Business Development and Employer Engagement
Learn more about the techniques and tactics you need to boost your employer engagement and business development activities.
In October I’m teaming up with Protocol/College Leadership Services to deliver a topic I’m often asked for. Over the day I’ll let you into my negotiation, networking and profit making secrets plus a lot more.
Two great events occurring in London and Manchester. For details click the links below.
London Venue: October I6th 2013
Manchester Venue: Oct 22nd 2013
How to Deliver ECourses on Your Website?
With Increased Interest in Online Delivery & Especially MOOCS, How Can You Profitably Deliver ECourses on Your Website, Without High Level Technical Skills?
In 2011 Stanford University launched three online courses. Each recruited over 100,000 students with one reaching over 160,000 students. So online delivery will probably grow in the UK as well. This makes MOOCS and other online courses a great way to engage with employers and the public .. not just locally as this can go nationwide or even global.
The biggest danger that providers face isn’t funding, staffing, or recruitment. It is Procrastination.
FE Marketing secrets in Manchester was a great success and the London event starts in less than 24 hours.
This is a practical seminar for serious FHE marketing focused people. We don’t teach reams of theory; we demonstrate proven techniques that work.
This is an a example of 8 posts, being posted live from the FE Marketing Secrets seminar in Manchester
One day FE Marketing Secrets seminar in London and Manchester.
Learn the strategies, tactics, techniques and tools used to increase applications by 31%. Some of these strategies are over 2500 years old .. and some are totally new digital techniques that have only just been released.
With Google Analytics you can evidence that your marketing budget is money well spent. Demonstrate how effective your marketing is, spot what isn’t working and take strategic action where needed.
For years marketing was hit and miss. As professionals we had an inkling what was working but very little evidence to share that proved it. Well, the marketing world has changed.
Google Analytics provides providers with huge quantities of data on every aspect of our marketing. It can even provide evidence about our off line marketing and we can track our website visitors in great detail. Now you can know how many people click on the banner ad on your local papers website or how many people come from Hotcourses. even more important you can see how many of them follow your call to action to and apply for a course, download a prospectus or sign up for an Open Evening. Quite simply you can measure, to several decimal places, every aspect of your marketing and evidence your return on investment (ROI).
My latest FE News exclusive is entitled May you live in interesting times.
In it I cover Mystery shopping, the lack of training given to provider staff, impossible websites and technology to increase student recruitment.
I’d welcome your views on my comments.