Unanswered Phones Represent the Biggest Marketing & Recruitment Leakage in FE
I’ve written about unanswered phones before. It is no good spending £000s on marketing only to ignore the calls when a prospective student calls.
Sadly the blight of unanswered calls continues. In the last two weeks, I’ve repeatedly called two providers that have failed to answer. One just lets the phone ring and ring without going to answerphone. The other plays back testimonials (with background noise) for several minutes before saying it has not been possible to connect you and cutting the call. Continue reading
Posted in Business Development, Business Strategy, Communication, Contact, Customer Care, Customer Service, Employer Engagement, FE News, Income Generation, Management, Marketing, Ofsted, Reputation, Telephone
Tagged phone, phones, unanswered phones
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