Category Archives: Surveys

How To Promote Courses to Employers

Promote Courses: Employers will pay for unusual coursesDo you only offer the usual courses.  You know, the usual list of manual handling, health and safety courses, food hygiene and all those other courses you can find on 90-95% of provider websites?

This employer market is limited and incomes restricted.  

But there is another way where incomes and profit grow at an exponential rate.

You see while very few ever look beyond offering this shortlist and, if asked for something out of the ordinary,  just say they there is no call for it. The really smart providers do something entirely different.

They make significant profit.

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Mystery shoppers in FE

Mystery shopping for colleges Exciting new service launched!!!

Mystery Student Research

Do you really know what your students and non applicants think about your college? Our new ‘Mystery Student’ service provides insight to all aspects of your provision from the perspective of your students, their parents and your clients. You will be provided with a report identifying strengths and areas requiring improvement. Do you ever ask yourself if: Continue reading


Marketing Physics: Focus Groups & Heisenberg’s Uncertainty Principle

Man with Focus Group QuestionsMarketing needs to understand Heisenberg’s Uncertainty Principle if it is to succeed.

Let me just remind you about Heisenberg’s basic premise.  It is that if you examine a given situation, the act of investigation alters the result.

So it is with focus groups.

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