Category Archives: Social media

The Role of Social Media in Driving Online Purchases

Social Media is Widely Promoted: But Does It Work For Online Sales and Related Website Actions Such As Prospectus Downloads, Open Day Registrations, Etc? 

Google has analysed millions of transactions via Google Analytics and is able to provide an insight into what does and doesn’t work.

Whilst there is a role for social media, especially where video promos are used, in many cases it is limited to the early parts of the customer journey.

Watch the video for more information.

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What is the Purpose of Social Media?

There's more to social media than likes, fans and followersLikes, Fans and Followers are just the tip of the iceberg when it comes to social media.  

We are constantly encouraged to use social media because we are told that this is where young people are ….. but will thousands of “likes” really drive your recruitment campaign? Continue reading

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Hashtags: Facebook, Twitter and Friends

Facebook hashtags example Hashtags go Global .. Are You Using Them Effectively?

Facebook has recently introduced hashtags.  Like other social media they are clickable.  There is a good way to use them .. and a bad way.

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More on Facebook Hashtags from #StefanDrew

FACEBOOK HASHTAGS GUIDE How to Use Facebook Hashtags

Facebook Hashtags are being rolled out round the world  and are really simple.

Like elsewhere, to create a hashtag, just put # in front of the word or phrase you want to use.  Don’t use spaces.  Just do this anywhere in your post and you have your hashtag.

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Why Social Media Followers are an Illusion

Facebook logoSocial Media Follower Numbers can create an illusion of success and hide the true value of your marketing efforts.

Learn why.

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