Can Anyone Guarantee Getting You On Page One of Google?
That’s the question that James asked me. He asked having heard a SEO company were making such a guarantee and he wanted my view on whether this was a credible situation. So Can Anyone Guarantee Page One of Google?
The answer is if you give me £1000 I will guarantee you a position on Page One of Google within the hour. But I have to say this is a poor offer as all I’ll do is write a Google Adwords ad and make my bid higher than anyone else. Continue reading →
We read a lot about SEO and ensuring that we use the right keywords in our content to ensure we come high up on the Search Engine Results Pages. But to do this, and get highly ranked, we need to know what the online searcher intent is.
Are they just merely curious, doing actual research, want to buy, want to recommend to a friend or something altogether different? People’s intentions are not always obvious, so, when writing content, we need to make some assumptions if our webpage is to match their actual needs. Continue reading →
Without good landing page design your website will not maximise your recruitment opportunities
Every page on your website is technically a landing page. But some pages are more important than others. Your landing page is the first page people see when they come to your site from a search engine. So it isn’t always your home page .. which is where most providers, understandably, put a lot of effort.
YouTube has changed the way it wants you to separate Keywords and Keyword Phrases when you optimise your YouTube video and channel.
I often comment on how Google changes the detail behind its algorithms as many as 500 times a year. Despite the fact Google explain these changes as improvements they can be very confusing for many marketers.
There comes a time when getting on Page One of Google is really hard. You know you have good products and services but your competitors keep beating you to the top spots on the SERPs (search engine report pages) and you need some help.
Here’s a great tip. The truth is it isn’t about your products and how good they are. It is about your webpages and how well they are optimised. So how do you see what they are using as keywords in their content? Continue reading →
We hear the term SEO so often, but what does it really mean?
Quite simply it is Search Engine Optimisation: in other words, how to get highly ranked on the major search engines. It is all about the strategies and techniques you need to employ to get on Page One of Google and the other search engines, for the terms you want people to find you for.
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
Stefan isn't called the 'Marketing Magician' for nothing you know !
His ability to see marketing solutions that really work is second to none, without spending a fortune.
I think Stefan's great strength is taking problems and solving them, in a clear and positive way, without a whole lot of jargon.
I recently had the pleasure on working with Stefan on publishing a new marketing book. "Creating Business Growth" quickly became a Bestseller in several countries around the world. This project came together and was guided from concept to successful completion by a true leader. That leader is Stefan Drew. Stefan is an experienced marketer and I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
His enthusiasm for marketing is infectious and he is a joy to work with.
Stefan is a valuable and regular source of sage advice and counterintuitive thinking. His tips on media and visibility have benefited my both clients and me and he always has an insightful perspective to share. If you get the chance to work with him, take it!
Stefan drew from a wealth of marketing and educational sector knowledge to provide suggestions, solutions and ideas which proved to be effective and beneficial to the organisation. I would have no hesitation in seeking his expertise in the future.
Stefan has a wealth of practical ideas to solve your ,marketing problems, based on a lifetime of experience in the real world. His down to earth approach is easy to implement and he's very adept at saving money, helping you focus on marketing that will get you new clients or more business
Having experienced a wide range of corporate marketing "experts" over the years, Stefan offers a very different cool and pragmatic approach. Without looking to simply throw money at the problem, he finds different ways and I've seen some great results.....